StarCycle – “BOLT” Retail capsule

Design/Content

PROJECT SUMMARY

StarCycle is a Full-service marketing client. We designed this fun retail capsule for their winter season. This capsule features three pieces- a zip-up cropped hoodie, joggers, and a cropped tee. All feature an iconic lightning bolt and StarCycle branding.

This capsule was released around the same time as StarCycle’s “You Belong Here’ collection, so we created some video content showcasing this capsule along with items from the “You Belong Here” collection.

We sourced the items, designed the retail, managed retail production, produced a photoshoot with models wearing the items for web and social, created social media content for the collection and sales posters for the studios.

DELIVERABLES
  • Retail sourcing
  • Retail designs
  • Facilitating production + print
  • Retail photography
  • Social Media Marketing
  • Sales Signage
  • Dionne Del Carlo

“Working with Genesis Creative has been such a pleasure. They are very quick to respond, meet our needs and make any adjustments. They meet or beat any deadline and their creative is far superior to other agencies we have worked with. Our business has been able to create and sell more branded retail since working with Genesis. The team is continuing to expand their service offerings so they truly have become a one stop shop for us!”

Dionne Del Carlo
StarCycle