PROJECT SUMMARY
StarCycle is a Full-service marketing client. StarCycle’s franchise studios across the country all use indoor cycling bikes, indoor cycling shoes, and towels. We customized StarCycle’s in-studio gear to give their cycling experience a luxury, branded feel. StarCycle’s riders loved the branded shoes, traditionally offered in white/gold and black/silver. We also designed multiple limited edition shoes: a pink shoe for Breast Cancer Awareness Month, and a purple shoe for their Tenth Anniversary Celebration Week. Finally, StarCycle noticed that many of their riders take pre-workout before their classes, so we designed a branded pre-workout for them! We pitched the name “StarDust by StarCycle,” and it has been one of their best sellers.
DELIVERABLES
- Branded bike design
- Branded cycling shoe design
- Branded towel design
- Branded Pre-workout design and name selection
- Facilitating production + print
- Retail photography + videography
- Social media marketing and print
- Sales Signage
“Working with Genesis Creative has been such a pleasure. They are very quick to respond, meet our needs and make any adjustments. They meet or beat any deadline and their creative is far superior to other agencies we have worked with. Our business has been able to create and sell more branded retail since working with Genesis. The team is continuing to expand their service offerings so they truly have become a one stop shop for us!”
