PROJECT SUMMARY
Jovi is a patch that helps alleviate menstrual discomfort. We were tasked with creating content for them that is cool, relatable, inspiring, and explains what the patch is and how it works. This was a big task, but we enjoyed every second of it!! We served as the creative director and producer on this photo and video campaign, and we worked with some amazing creatives to get it done. We also worked as the model scout, stylist, and set designer. Check out Jovi’s website and social media to see more of our work in action.
DELIVERABLES
- Brand photography for social and web
- Brand video for social and web
- Model selection
- Location scouting + styling
- Wardrobe selection + styling
- Makeup and Hair stylist selection + direction
- Creative direction and production
Click the video below to see sample pages of the brand book we created for Jovi
“We attribute a massive part of our brand's success to the content creation and content management of Haley and her team. The videos Haley dreamt up in her head and handed to our brand should have cost us ten times the amount. A creative mind like Haley's paired with the ability to execute is so unique and such a massive asset to our brand. We rely on Genesis Creative Company to help us make creative brand decisions knowing they constantly have their finger on the pulse of what is “in” right now. They go above and beyond every ask, and Haley is an actual delight to be around.”
