PROJECT SUMMARY
StarCycle is a Full-service marketing client. Every year StarCycle hosts a convention for their franchisees. They asked us to create a video to show at their convention that would be inspiring and encouraging to owners as the world was emerging from the pandemic. They also asked us to execute a photo campaign with this project, so they would have new photos to use on social media. We served as the creative director, producer, photographer, and editor on this photo and video campaign. We also worked as the model scout, stylist, and set designer.
DELIVERABLES
- Brand Photography for social and web
- Brand Video for owners’ convention
- Model selection
- Location scouting + styling
- Wardrobe selection + styling
- Makeup and Hair stylist selection + direction
- Creative direction and production
*Videographer was an outsourced contractor. All photography and video editing was done by Genesis Creative Co.
“Working with Genesis Creative has been such a pleasure. They are very quick to respond, meet our needs and make any adjustments. They meet or beat any deadline and their creative is far superior to other agencies we have worked with. Our business has been able to create and sell more branded retail since working with Genesis. The team is continuing to expand their service offerings so they truly have become a one stop shop for us!”
