StarCycle – “light it up” collection

Design/Content

PROJECT SUMMARY

StarCycle is a Full-service marketing client. Every year we design 6 retail collections for their studios nation-wide. This collection was their “Light It Up” collection in the Winter of 2022! For this collection, we wanted the items to embody the theme of “lighting up” the night sky. We utilized a dark navy and designed in gold foil to help it shine! We also included a few black and white pieces as basics in the collection.

We sourced the items, designed the retail, managed retail production, produced a photo + video shoot with models wearing the items for web and social, created social media content for the collection and sales posters for the studios.

DELIVERABLES

 

  • Retail sourcing
  • Retail designs
  • Facilitating production + print
  • Retail photography + videography
  • Social Media Marketing Content
  • Sales Signage
  • Dionne Del Carlo

“Working with Genesis Creative has been such a pleasure. They are very quick to respond, meet our needs and make any adjustments. They meet or beat any deadline and their creative is far superior to other agencies we have worked with. Our business has been able to create and sell more branded retail since working with Genesis. The team is continuing to expand their service offerings so they truly have become a one stop shop for us!”

Dionne Del Carlo
StarCycle