StarCycle – Dark Star collection

DESIGN / CONTENT

PROJECT SUMMARY

StarCycle is a Full-service marketing client. Every year we design 6 retail collections for their studios nation-wide. This collection was their Dark Star collection- and the first we ever produced for StarCycle! For this collection, we primarily focused on a black, white, and neon green color story. We sourced the items, designed the retail, managed retail production, designed a lookbook that was sent to all studios, oversaw printing of the lookbook, produced a photo + video shoot with models wearing the items for web and social, and created social media content for the collection.

DELIVERABLES
  • Retail sourcing
  • Retail designs
  • Lookbook
  • Facilitating production + print
  • Retail photography + videography
  • Social Media Marketing Content
  • Sales Signage
  • Dionne Del Carlo

“Working with Genesis Creative has been such a pleasure. They are very quick to respond, meet our needs and make any adjustments. They meet or beat any deadline and their creative is far superior to other agencies we have worked with. Our business has been able to create and sell more branded retail since working with Genesis. The team is continuing to expand their service offerings so they truly have become a one stop shop for us!”

Dionne Del Carlo
StarCycle