PROJECT SUMMARY
Suzanne Godbold, the owner of Three Best Bakery, reached out to us in need of a rebrand, and we absolutely LOVED working on this project. Three Best Bakery is a boutique bakery in the heart of Benton, Arkansas. They make delicious small batch baked goods with quality real ingredients. Three Best Bakery needed a fresh branding package in time to move into their new brick and mortar bakery space.
One unique element we capitalized on in this branding package is that Three Best Bakery is well-known for their “Smash Cookie.” We made sure to include this well-loved cookie in their branding, by adding the tag-line “Home of the Smash Cookie” to their logos and brand story. This not only encourages sales of the Smash Cookie, but also continues their brand awareness across all platforms by telling customers about their cookie specialty.
DELIVERABLES
- Logos
- Icons
- Custom patterns
- Hand-drawn illustrations of her cookies
- Brand color story
- Brand typography
- Brand voice
- Brand story
- Brand Book (where all this information lives!)
- Packaging
“I absolutely loooooove this logo. Everything about it. I stinking love it all!”
