StarCycle save your stars collection
StarCycle is a Full-service marketing client. Every year StarCycle comes out with a small retail capsule for Breast Cancer Awareness month. This limited edition capsule is bright pink, and proceeds of sales go to a non-profit organization. We pitched a campaign called “Save Your Stars,” with retail showcasing stars on the chest of the garment, meant to emphasize regular breast exams. We also took inspiration from the Breast Cancer ribbon by placing the StarCycle logo in a “ribbon” on the back of the garments. Additionally, this capsule included a tank top with one star for those who are more conservative, and two bandanas with the StarCycle ribbon running across them in pink. The “Save Your Stars” capsule matched the limited edition pink shoes we launched in October as well.
Client: StarCycle
Project: “Save Your Stars” Retail Capsule
Category: Design / Content
