PROJECT SUMMARY
StarCycle is a Full-service marketing client. Every year StarCycle comes out with a small retail capsule for Breast Cancer Awareness month. This limited edition capsule is bright pink, and proceeds of sales go to a non-profit organization. We pitched a campaign called “Save Your Stars,” with retail showcasing stars on the chest of the garment, meant to emphasize regular breast exams. We also took inspiration from the Breast Cancer ribbon by placing the StarCycle logo in a “ribbon” on the back of the garments. Additionally, this capsule included a tank top with one star for those who are more conservative, and two bandanas with the StarCycle ribbon running across them in pink. The “Save Your Stars” capsule matched the limited edition pink shoes we launched in October as well.
We sourced the items, designed the retail, assisted in overseeing retail production, produced a photo + video shoot of models wearing the items for web and social, and created social media content and sales posters for the capsule.
DELIVERABLES
- Retail sourcing
- Retail designs
- Facilitating production + print
- Retail photography + videography
- Social media marketing Content
- Sales Signage
“Working with Genesis Creative has been such a pleasure. They are very quick to respond, meet our needs and make any adjustments. They meet or beat any deadline and their creative is far superior to other agencies we have worked with. Our business has been able to create and sell more branded retail since working with Genesis. The team is continuing to expand their service offerings so they truly have become a one stop shop for us!”
