PROJECT SUMMARY
StarCycle is a Full-service marketing client. Every year we design 6 retail collections for their studios nation-wide. This collection was their “You Belong Here” collection! We took a fun spin on Autumn colorways by highlighting sage greens and butter yellows, pulling inspiration from the Pacific Northwest where StarCycle was founded. We also incorporated retro typography and graphic elements. We sourced the items, designed the retail, assisted in overseeing retail production, designed a lookbook that was sent to all studios, oversaw printing of the lookbook, produced a photo + video shoot of models wearing the items for web and social, and created social media content for the collection.
DELIVERABLES
- Retail sourcing
- Retail designs
- lookbook
- Facilitating production + print
- Retail photography + videography
- Social media marketing Content
- Sales Signage
“Working with Genesis Creative has been such a pleasure. They are very quick to respond, meet our needs and make any adjustments. They meet or beat any deadline and their creative is far superior to other agencies we have worked with. Our business has been able to create and sell more branded retail since working with Genesis. The team is continuing to expand their service offerings so they truly have become a one stop shop for us!”
