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At The Center
A playful, feminine identity and event experience for Plum Creek Church Women's 2026 theme, designed around the idea of keeping Christ at the center.
The challenge
Plum Creek Church Women needed a visual identity for their 2026 theme, At The Center, that could feel approachable, feminine, and playful while carrying a deeper spiritual meaning. The brand needed to translate across everything from social media and merchandise to signage and the physical event experience. Most importantly, it needed to communicate the heart of the theme without relying on overly literal religious imagery.
The approach
Inspired by Mark 12:30, hand-drawn abstract illustrations represent the heart, soul, mind, and strength, arranged to reveal a hidden cross in the negative space at their center. That central idea became the foundation for a flexible visual system of logos, iconography, typography, color, and illustration. The identity then carried into signage, merchandise, social graphics, and event design to create one cohesive experience from screen to space.
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