StarCycle in-studio gear
StarCycle is a Full-service marketing client. StarCycle’s franchise studios across the country all use indoor cycling bikes, indoor cycling shoes, and towels. We customized StarCycle’s in-studio gear to give their cycling experience a luxury, branded feel. StarCycle’s riders loved the branded shoes, traditionally offered in white/gold and black/silver. We also designed multiple limited edition shoes: a pink shoe for Breast Cancer Awareness Month, and a purple shoe for their Tenth Anniversary Celebration Week. Finally, StarCycle noticed that many of their riders take pre-workout before their classes, so we designed a branded pre-workout for them! We pitched the name “StarDust by StarCycle,” and it has been one of their best sellers.
Client: StarCycle
Project: In – Studio Gear
Category: Design / Content
