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Ridgegate Financial
An expanded brand system for a full-service financial firm, bringing greater consistency and personality to its digital, print, event, and physical touchpoints.
The challenge
Ridgegate Financial had an existing brand but needed a broader visual system capable of supporting the many ways a full-service financial firm communicates with clients. Their identity needed to work consistently across digital, print, events, merchandise, and novelty pieces without losing the professionalism expected in the financial industry. The goal was to expand what was already there rather than replace it.
The approach
The project built upon Ridgegate's existing branding, creating a more complete system that could flex across both everyday communications and larger brand moments. That expanded identity then extended into a new website, print collateral, event marketing, merchandise, and custom novelty items. The result gives Ridgegate a consistent visual language across a much wider range of client experiences.
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