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Suzy School
A complete launch identity and content system for Suzy Holman's online course, bringing the energy of her personal brand into a new educational experience.
Over $1M in course sales
The challenge
Influencer, entrepreneur, and business coach Suzy Holman was preparing to launch Suzy School and needed to turn an online course into a recognizable brand experience of its own. The identity needed to feel connected to Suzy's existing brand while giving the new offering enough distinction to stand independently. Beyond the visual system, the launch required a large amount of cohesive video, photography, sales, and social content.
The approach
Genesis expanded Suzy's existing branding into a dedicated visual world for Suzy School, creating consistency between her established presence and the new course. The work also included filming, producing, and developing the course videos, photographing assets for the landing page, and creating sales and social content for launch. Developing the identity and content together made every part of the customer journey feel like one cohesive experience.
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