Zach Top

A timeless country identity for Grammy Award-winning artist Zach Top, designed to move seamlessly from digital to merchandise to the stage.

The challenge

Zach Top needed a visual identity that could establish a recognizable world around his music as his career and audience grew. The brand had to feel authentic to country music while being distinctive enough to stand alongside his increasing national profile. It also needed to work at dramatically different scales, from a website and merchandise to graphics seen from the back of a concert venue.

The approach

The brand identity was built to complement Zach's sound and translate naturally across the many places an artist's brand lives. The system was designed with real-world applications in mind, giving his team an identity that feels equally at home online, on merchandise, and on stage. As Zach has grown from one of country music's rising acts to a Grammy Award-winning artist, the identity has grown with him.