StarCycle

A full identity system for a boutique fitness studio, built to feel as high-energy in print as it does on the studio wall.

Social following grew 6x · Franchise sales doubled

The challenge

StarCycle came to Genesis as a brand-new boutique cycling studio with no visual identity, no website, and a launch date six weeks out. They needed a system that could carry them from studio signage to Instagram to merch — fast, and without looking like a first-time brand.

The approach

The solution: a bold, energetic identity system anchored by a custom wordmark and a repeatable graphic language that scales from a business card to a 20-foot studio wall. Every touchpoint — signage, merch, social — pulls from the same small set of rules, so the brand feels consistent even as the studio's marketing team grows.