Jovi

A launch-ready brand experience for Jovi, bringing its drug-free menstrual pain patch to life through product design, packaging, content, and campaign assets.

$1M in sales in the first four hours

The challenge

Jovi had developed a reusable, flexible patch designed to reduce the impact of menstrual pain without drugs, but the product needed a brand experience capable of communicating that innovation clearly. They needed to expand their existing identity across the physical product, packaging, digital content, and launch materials. Every touchpoint had to make a new kind of product feel approachable, desirable, and easy to understand.

The approach

Genesis expanded Jovi's existing brand into a cohesive launch system, designing the patch itself, packaging, merchandise, and influencer and PR materials. That visual world then moved into digital through social and web content supported by original photography and videography. Considering the product, packaging, and content together created a launch experience that introduced Jovi as one connected brand rather than a collection of individual assets.