Von Ebert Brewing

An award-winning brand evolution for a Portland craft brewery, built to create one recognizable experience across beer packaging, restaurants, retail, digital, and everything in between.

Gold Medal — Craft Beer Marketing Awards

The challenge

Von Ebert Brewing had an established logo and award-winning beer, but the broader brand needed a visual system that could keep pace with a growing brewery and multiple restaurant locations. They needed to retain the equity in their existing logos while creating greater consistency across packaging, environments, marketing, and retail. The challenge was building something recognizable enough to unify the brand while remaining flexible enough for an ever-changing lineup of beers, campaigns, and products.

The approach

Von Ebert's existing logos were retained, with an entirely new visual world built around them, creating a system that could stretch from a beer can to a box truck to a restaurant wall. The redesign covered can and bottle packaging, murals, menus, environmental graphics, and other core brand touchpoints before expanding the work into their website, social content, retail collections, and ongoing marketing. The project grew into an ongoing Creative Partner relationship, allowing the brand to continue evolving without losing the consistency of the system behind it.